Knix’s little sister brand KT By Knix educates and empowers teens to feel confident and resiliant on their period.

My Role

I had the opportunity to ideate, develop and execute engaging social-first campaigns for KT By Knix across platforms like Instagram, TikTok, Pinterest, and Facebook.

In addition, I worked cross-collaboratively with teams to support the creation of UGC creator briefs that infused a fresh and youthful approach to our social and ads content.