Knix
Knix
Knix is an innovative intimates brand that is revolutionizing period care while empowering its community to live unapologetically free.
My Role
At Knix, I’ve had the opportunity to take on a variety of hats, from supporting brainstorming and executing social-first campaigns across various platforms to crafting content that sparks meaningful connections and deepens brand loyalty. I’m also committed to driving the team’s strategic efforts by providing insights that enhance campaign planning and maximize content performance, ensuring we consistently reach and resonate with new audiences. In addition, I play a key part in fostering a vibrant community across all social platforms—engaging with over 570K Instagram followers and 165K TikTok followers, all while maintaining our brand's distinct and authentic voice.
Social Content
How I Reimagined Knix’s Brand Identity Beyond Social
My work has expanded beyond social media, with photography featured in OOH subway and bus shelter ads in New York City, retail marketing displays, website homepage banners, and email/paid social campaigns.
Capturing Brand Essence Through Photography
I’ve had the privilege of creating impactful visuals that fuel both social-first content and larger campaign initiatives, making shoot days a true highlight of my work.
